The Challenge
To showcase all of Fritz Hansen’s 32,000 different product combinations online, yet maintain the well-known exclusivity of the Fritz Hansen brand. Moreover, the site should be a source of inspiration for both the individual consumer and the commercial sectors, such as architects.

The Solution
We created a brand new website that enables users to visualize any product, in any color, in any material that is available in Fritz Hansen’s collection. The user can easily create and view thousands of product combinations in a 3D environment using the latest graphic technology available.

The Result
Stylish design combined with functionality that inspires and reflects the needs of Fritz Hansen’s key user groups. More target group specific content on the website helped increase visitors and brand value as well as an improve awareness of the diversity of Fritz Hansen products. The new web design marks the launch of Fritz Hansen’s new visual identity, providing an exclusive, streamlined appearance that is more reflective of the company’s image and design philosophy and is the first of its kind within the luxury furniture industry to offer a full online catalogue in 3D.