UXBASIS is a process model and toolbox which takes User Experience to the next level.

Once upon a time there was a thing called Usability, which was a term that described whether a user could use a website or not. Usability was relevant in a world where users visited websites by entering the front page, navigating the hierarchical structure of the website and then leaving again after buying the product or having obtained the necessary information.

Today things are a little different and hence Usability has become User Experience.

In a world where the communication of brands and businesses have become deportalized, users no longer just visit company websites – they interact with company webspaces which spans many different entities including social networks such as Facebook, Twitter, YouTube etc. etc.

In this world the User Experience consultant needs a wide palette of tools and processes to create the optimal user experience for the people interacting with brands and business in the digital space. UXBASIS is a toolbox which provides a framework and a number of tangible tools, which will guide the user experience consultant towards better digital communication strategies and implementations.

Learn about UXBASIS at www.uxbasis.com.